We are not just selling baby products, it's manifesting a feeling, making parents and babies smile, through unique, playful & safe designs, that serve a purpose and improve the lives of parents everyday.

We want to make your everyday more enjoyable and that starts with our customer service. We guarantee that you will receive first class customer service from us. We will take on any stress about what products to choose offering help and guidance if required. All our products are shipped within 2 working days from receipt order so they can be with you as soon as possible.

You can relax in the knowledge that our products are safe for your babies and toddlers to use. We not only make sure that the beads that we use have been safety tested by an independent test lab to ensure they are not toxic but also the method at which our teething products and dummy clips are constructed so you don't have to worry about the small beads.

Each product is made with love and care and all information regarding safety and care are provided with each purchase.

We care about the planet and our products are packaged using Eco friendly materials that can be re-used, recycled or composted.